The more players and streamers share clips of your project, the more likely it is to snowball in popularity.

We’ve seen it in the past with Fortnite and more recently with Fall Guys. It’s no secret that social media can potentially transform a seemingly smaller studio or game into a viral sensation. 8 strategies to level up your video gaming marketing Good questions! Our strategy guide to social media for gamers breaks it all down step-by-step. Plus, Twitter found that from 2020 through 2021, audiences sent 70 gaming-related Tweets per second.īut how do you get in on the action? What does it take to build up a gaming audience via social? Heck, Twitter has its own trending category dedicated to gaming. Meanwhile, Twitch streamers and esports stars boast some of the most engaged social followers around. Social media absolutely explodes every time there’s an E3 or Nintendo Direct. There’s a massive window of opportunity for indie developers, esports teams and industry giants (think: Nintendo) to grow their audiences right now.Īnd doing so starts by mastering social media for gamers. If anything, gaming is poised to grow even more as competing forms of entertainment (film, television, sports) stall due to COVID-19. Video games are projected to become a $400+ billion market by 2028, with no signs of slowing down. To say the gaming industry is doing well would be the ultimate understatement.

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